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Boost Your Business and Life with Follow Up

Mark Sanborn

Instead of giving up, Sarah decided to follow up with potential customers who had visited her website but had not made a purchase. Through this follow-up strategy, Sarah was able to convert many of these leads into paying customers. Following up after a meeting or a sales call often seems like a lost art.

Follow-up 111
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CEO Marketing Priorities

N2Growth Blog

COVID-19 has made CEO marketing priorities synonymous with survival. The following are five tips to help CEOs refine and distribute their message during the coronavirus pandemic. Force Multiplication : Now that your workforce has likely become largely decentralized, your messaging should follow suit. Stay safe out there.

CEO 265
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Influencer Marketing: Five Strategies for Social Media Success

Strategy Driven

Social media marketing. As for getting it right with social media, there’s one tactic that has emerged as a powerful weapon: influencer marketing. This is evidenced by the following statistic : In 2023, over 80% of marketers had a budget dedicated solely to influencer marketing. Back in 2017, it was just 37%.

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How Your Business Can Maximize Its Marketing Efforts

Strategy Driven

Marketing is far more than a line item on your budget; it’s the machinery that propels your business forward. In this article, we’ll explore a myriad of strategies and approaches to help you get the most out of your marketing efforts. This is why it’s always worth reading up on this year’s B2B tech marketing trends.

Marketing 114
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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Seven Marketing Trends That Guarantee Business Success

Strategy Driven

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Discover the top marketing trends shaping the future of today’s companies.

Trends 91
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Unspoken Rules Of Mascot Marketing Every Brand Must Follow

Strategy Driven

While digital marketing has emerged as a transitional trend in the branding landscape, some strategies continue to go strong. Let us share a few unspoken rules of mascot marketing that every brand must follow. A mascot that looks like any other is the last thing you need for your marketing campaigns.

Brand 119