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Why Complexity Sucks

In the CEO Afterlife

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. That singularity continues to deliver outstanding shareholder value.

ROE 249
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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How to Be an Engaging Leader in a World of Robotics, AI, and Digitization

Leading Blog

In 2016, the Society for Human Resource Management made a compelling case about the benefits that come from an engaging leadership approach: • 22 percent greater profitability • 21 percent greater productivity • 65 percent lower turnover. Align Vision and Values. “I Bring them into brainstorming and problem-solving processes.

How To 232
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4 Ways to a Better Bottom Line

Lead Change Blog

A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. By cultivating a true global mindset, individuals working around the world will be able to: Assess new markets. Personnel in human resources, public relations, and corporate communications support those executive leaders.

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Only lifelong learners need apply

Persuasive Powerhouse

I looked forward to putting the books down and having freedom from hours of studying. What will our core business, customers, and markets look like in 3, 5 or 10 years? Given that, companies can no longer afford to hire candidates with just the skills necessary to perform the requirements of an open position.

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Josh Bersin’s Perspective on Inspiring Transformation

HR Digest

In this captivating interview with The HR Digest , Josh Bersin opens up about the transformative milestones that have defined his remarkable career. The HR Digest: Can you share key milestones in your career journey, and how they shaped your perspective on the global talent market?

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Becoming More Self-Aware To Improve How We Communicate

Tanveer Naseer

In addition, you may have put together great content for that Human Resources talk, but tomorrow you are talking to the marketing team. Do you know how to properly open and close a presentation? He is also the author of two books, “ What’s Your Presentation Persona? ” and “ How to be a Presentation God ”.