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Become A Master Storyteller: Rally the Troops, Cajole a Client, and Make People Love You

Rich Gee Group

In today's fast-paced, information-overloaded world, mastering the art of storytelling is not just a theoretical concept, but a practical skill that can significantly enhance your leadership and communication abilities. In "Made to Stick," the Heath brothers emphasize the importance of simplicity and concreteness in storytelling.

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AI Storytelling

Decker Communication

The established cloud company trumpets AI solutions for new marketing efficiencies, yet their clients can’t quite grasp how these efficiencies will be captured. The global advertising company seeks increased client spending for their AI platform, but their account managers and product people can’t explain how the AI platform works.

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7 Brand Management Software Solutions For Your Business

Strategy Driven

Whether it’s your artwork, tone of voice, marketing materials, or storytelling; each part of your brand must be handled with care. Brand management software can help your company to organize your brand assets, and to manage your reputation. Bynder is a brand portal to help businesses simplify the brand managing procedure.

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5 Leadership Lessons for Every Entrepreneur

Strategy Driven

From analyzing the regulatory environment and building the right team to deciding which risks to take and managing and mitigating these risks by devising effective strategies, an entrepreneur is responsible for playing many roles all at once. This strategy can be implemented by storytelling.

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How To Sell Using Storytelling

Eric Jacobson

Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.

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Management And Leadership Books To Read This Month

Eric Jacobson

And at the heart of persuasion likes storytelling. It's a management playbook that enables organizations to engage in two-way communications with the market and to drive value from that conversation -- using technology and software that continuously becomes ever more integrated into products and services. Create collaboration.

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Five Must-Do’s to Lead Like an Ambassador

Next Level Blog

I first started thinking about this when I helped run a leadership development program for country general managers of a global company. For instance, I was talking recently with a woman who has recently been promoted to the senior most customer facing position in her geographic market in the U.S.