Leading Blog
MARCH 4, 2024
Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5
Let's Grow Leaders
MARCH 15, 2024
Understand your core values and long-term vision to navigate the job market effectively and avoid the allure of superficial attractions. Get ready for a deep dive into creating environments where employee motivation thrives, and conflict dissipates. (01:32)
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Strategy Driven
DECEMBER 18, 2020
Marketing your business to a wide variety of audiences and maximizing the number of people you will be reaching is undoubtedly one way of promoting success. However, as a business owner, you probably understand that the market is saturated with the traditional methods of branding and marketing a business. Social Media.
Skip Prichard
OCTOBER 28, 2019
I spoke with Nick about their research and their book, WILD THINKING: 25 Unconventional Ideas To Grow Your Brand and Your Business. What is wild thinking? Wild thinking is what happens when you pose 25 thought-provoking questions to 25 intelligent, creative leaders in organizations as diverse as Google, Gap, Time Out and Twinings.
Strategy Driven
APRIL 15, 2021
To this end, we must rediscover our passion for marketing , as business owners. However, if it’s too bright it can also signify danger, i.e. red mushrooms in the wild. This is something that is normal in our everyday lives, but something that doesn’t get taken advantage of in our marketing campaigns.
leaderCommunicator
SEPTEMBER 12, 2013
And to others, anything social media falls in what they believe is the age of experimentation: the “Wild West” of the Internet. While I’m a big proponent of innovating with social media strategies, the days of the Wild West are – in a word -- over. For sample competencies, feel free to read our white paper at www.sme-squared.com.
Strategy Driven
JUNE 26, 2020
Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.
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