What U.S. E-Commerce Can Learn from Its Global Copycats
Harvard Business Review
APRIL 29, 2013
We were unable to capitalize on first mover advantage. But first mover advantage is a simplistic tenet of global strategy. These entrepreneurs start from the local perspective of customer needs and behavior. also in 2001 ) and India ( Bazee in 2004 ). Once a copycat succeeds, U.S.
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