Lessons from the Best Global Brands 2010: Building trust and.
Strategy Driven
NOVEMBER 1, 2010
Today’s consumers now have the ability to watch and respond to every brand’s move – positive or negative. Figure 1: The Interbrand Best 100 Global Brands 2010 A look at two brands’ performances from this year’s table offers insight into how brands can navigate today’s marketplace. As a result, it is a brand that consumers can trust.
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