In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. Human Resources.

Brand 196

Brand CEO Marketing Proposal 196

Women on Business

JANUARY 8, 2011

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. EVEN MORE: Yet another example: a good friend of mine from the 2004 Dean campaign, who was active in the 2008 Obama campaign as well, put in a request for web developers through his Facebook e-mail.

Press Release 174

Press Release Discount PR Media 174

Harvard Business Review

AUGUST 6, 2014

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. Things hadn’t gone well up until that point.

Chief Financial Officer 10

Chief Financial Officer Learning-by-Doing Operations IPO 10

Harvard Business Review

NOVEMBER 20, 2015

He is poised to become the leader in this segment of a multi-billion dollar market. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. “By serving as GE’s and other equipment makers’ supply partner, the whole world is now my scope.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

FEBRUARY 4, 2014

On February 4th, 2004, Harvard undergraduate Mark Zuckerberg launched “Thefacebook.” Some 650 people had already joined, and thus began the company’s wild ride toward becoming a social networking site with over a billion users, thousands of employees, and a market capitalization well north of $100 billion.

Engineering 12

Engineering Class Software Mentor 12

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. By 2004, sales and profits were in double digit declines. Complexity had brought LEGO to its knees.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

FEBRUARY 3, 2015

2 (2004): 349–399. Joel Podolny, former head of Apple’s human resources, calls this tendency of our networks to evolve more slowly than our jobs “ network lag.” Learn more about your market value. Burt, “Structural Holes and Good Ideas,” American Journal of Sociology 110, no.

How To 8

How To Diversity Letter Learning-by-Doing 8