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We Value Leaders More Than Managers

The Horizons Tracker

The precise difference between managers and leaders has been a topic of discussion in the leadership community for many decades, and the conversations often reveal a clear preference for the seemingly sexier task of leadership over the bean-counting that so often encompasses managerial administration. Overvaluing leadership.

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5 Proven Strategies to Accelerate Business Growth

Women on Business

Whether solutions to better communicate or how to best manage employees, here are 5 Proven Strategies to Accelerate Business Growth: Expand thru Alliance Partnership. This gives you an instant marketing presence in front of potential clients. Do you know other companies to whom you share mutual customers with? Go Green Business.

Strategy 226
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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. In the CEO Afterlife. Leadership.

Brand 196
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Knowing How to Play Your Marketing Cards

Coaching Tip

Marketing and branding expert, Stephen Denny, author of the new book, " KILLING GIANTS: 10 Strategies to Topple Goliath in Your Industry ," lays out powerful strategies for overtaking larger competitors. It's a noble calling, spending other people's money - especially when it's your competitor's marketing you're hijacking.

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Leadership Infrastructure – A Prerequisite To Mightiness

Tanveer Naseer

In business, leadership infrastructure is the sum total of all the management systems, processes, leadership teams, skill sets, and disciplines that enable companies to grow from small operations into midsized or large firms. It includes the board of directors, the management team, subject matter experts, and consultants.

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How to Lead On Purpose

Great Leadership By Dan

And why do many, despite their best efforts, manage to motivate top performers but can’t get the whole team rowing in the same direction? When he left the company in 2004, however, it fell on hard times. We believe the Volkswagen emissions scandal came about because VW used purpose as a marketing strategy, not a core belief.

How To 218
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Better Management Will Help Drive Productivity Improvements

The Horizons Tracker

It’s less common for poor management to be targeted to explain lackluster productivity, but research from Stanford’s Nick Bloom suggests that is a mistake. Weak management Bloom’s World Management Survey was established in 2004 to measure management practices across hundreds of medium-sized firms in the likes of the U.K.,