The Horizons Tracker

MAY 23, 2021

Across a number of experiments, the researchers asked volunteers to picture a hypothetical company that has a number of strong products and high market potential. The researchers argue that our popular infatuation with leadership began in the 1970s and can be seen not just in organizations but across the media and even in academia.

Management 138

Management Committee Comparison Leadership Development 138

HR Digest

JULY 14, 2022

Since 2004 we have tripled our annual spend with diverse suppliers to $4.7 ” We’re building a diverse staff to match or exceed the market, being transparent with diversity data, exploring new ways to penetrate more diverse media markets, and considering our reputation within historically marginalized populations.

Diversity 105

Diversity Learning-by-Doing Resources Insurance 105

Women on Business

JANUARY 8, 2011

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. Through the group, I’ve found new participants, come up with additional items to discuss, and gained an informal sense of what’s on my compatriot’s minds. 200 copies available.

Press Release 174

Press Release Discount PR Media 174

Rajesh Setty

JANUARY 17, 2012

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) I have been a Dell customer since 2004. So, I learned—quite by accident—that you can attract big companies to you by using social media.

Media 44

Media PR Company Blog 44

Rajesh Setty

JANUARY 17, 2012

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) I have been a Dell customer since 2004. So, I learned—quite by accident—that you can attract big companies to you by using social media.

Media 36

Media PR Company Learning-by-Doing 36

Harvard Business Review

MARCH 6, 2013

Few professionals were sitting at their desks in 2004, eyeing the empty slots in their calendars and wishing that somebody would just invent a new way of communicating to fill those long and lonely minutes. Social media demanded attention. If social media is worth doing, than it's worth making time for.

Media 8

Media How To Reputation Learning-by-Doing 8

Harvard Business Review

AUGUST 5, 2011

I remember my first taste of social networking — a 2004 invitation to join Friendster. And — proving the supremacy of word-of-mouth marketing — while I could resist my lone friend two years before, I couldn't turn down a classroom of 25 pleading college students. But for most people, at least in the U.S.,

Word of Mouth Marketing 15

Word of Mouth Marketing Media Brand Resistance 15