Remove 2007 Remove Direct Marketing Remove Leadership Remove Management
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Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

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The Importance of Testing in an E-marketing Campaign

Women on Business

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162
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The Big Picture of Business: Institutional Reviews Help Public Companies to Learn from the Downturn and Move Forward

Strategy Driven

This review is the basis for most elements that will appear in a strategic plan, including the organization’s strengths, weaknesses, opportunities, threats, actions, challenges, teamwork, change management, commitment, future trends and external forces. There seems to be a need to change the direction of the organization.

Review 57
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What Really is The Big Picture of Business

Strategy Driven

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. There seems to be a need to change the direction of the organization. Management is concerned that resources are not concentrated on important things.

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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

Top management must endorse corporate imaging and other forms of practice development, if your company is to grow and prosper. Your key management team is dynamic, in terms of business issues. Marketing Program. Direct marketing. Indirect marketing. Industry and professional marketing. Sales support.