2007 Direct Marketing Management Technology 
Strategy Driven
DECEMBER 19, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.
Women on Business
JANUARY 17, 2011
How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?
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Harvard Business Review
OCTOBER 18, 2012
It released a record-large (for 2007) dataset, with about 480,000 anonymized users, 17,770 movies, and user/movie ratings ranging from 1 to 5 (stars). It took about three years before the BellKor's Pragmatic Chaos team managed to win the prize with a score of 0.8567 RMSE. See the chart.). Netflix Price Competition Progress.
Strategy Driven
MAY 6, 2011
It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. There seems to be a need to change the direction of the organization. Management is concerned that resources are not concentrated on important things.
Strategy Driven
AUGUST 3, 2012
This review is the basis for most elements that will appear in a strategic plan, including the organization’s strengths, weaknesses, opportunities, threats, actions, challenges, teamwork, change management, commitment, future trends and external forces. There seems to be a need to change the direction of the organization.
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