2008, Ethics and Human Resources

Why Great Brands Lose Their Way

In the CEO Afterlife

AUGUST 6, 2013

This top management ethic is essential to brand resilience. This company lost $5 billion in 2012 and hasn’t made a profit since 2008. I am not suggesting restructuring the entire brand management system. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business.

Brand

Brand P&L Human Resources Brand Management

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DECEMBER 28, 2010

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Why Great Brands Lose Their Way

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