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Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. What market problems are you discovering or need to understand? Think about it.

Marketing 173
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8 Traits of Ineffective Leaders | N2Growth Blog

N2Growth Blog

Not Customer Focused : Leaders not attuned to the needs of the market will fail. There is so much unethical behavior (what I refer to as situational ethics) at the executive level that continues to create an us versus them environment. Bottom line – leaders who build a static business doom themselves to failure.

Blog 420
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Bonus or No Bonus? | N2Growth Blog

N2Growth Blog

As an example, the marketing assistant who receives a comparatively small bonus when contrasted to that of a sales person feels that his/her contribution is minimized and feels treated unfairly. I personally dont feel bonuses work to promote a good work ethic. While many tend to favor this structure, it is far from perfect as well.

Blog 382
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Loyalty vs. Tenure | N2Growth Blog

N2Growth Blog

Reward talent, innovation, loyalty, attitude, creativity, work ethic, contribution, and leadership ability…not tenure. often evoke feelings of hatred at the mere mention of their name. The bottom line is this…as an employer you need to possess an extreme bias toward performance.

Loyalty 419
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Trust

Lead on Purpose

Trust is key to understanding your customers and your market. – The Product Management Perspective: Trust is the most important characteristic a product manager can possess. To effectively work with development, sales and other teams in your organization you must gain their trust. Theme: Digg 3 Column by WP Designer.

Covey 265
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Vision vs. Mission | N2Growth Blog

N2Growth Blog

Madoff Investment Securities LLC, the financial derivatives market collapse, Toyota concealing owner reports of sudden acceleration (resulting in a USA man sentenced to prison) and the BP Gulf of Mexico Deepwater Horizon oil spill? Our responsibility is to respect the ethic. link] mikemyatt Hi Laurie: Thanks for your comment.

Blog 395
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Five questions to ask each week

Lead on Purpose

Filed under: Leadership , Knowledge , Learning , Product Management / Marketing Tagged: | learn , opportunity , value , Mark Sanborn , design « Five championship strategies Book Review: Here Comes Everybody » Like Be the first to like this post. As product leaders we need to plan and then move forward with focus and energy.

Rogers 237