2008 Finance Marketing 
The Horizons Tracker
NOVEMBER 7, 2024
With borrowing becoming more costly, businesses might struggle to finance investments and production, leading to cost-cutting measures, including layoffs. Traditionally, successful entrepreneurs spot a market gap and pursue it, sacrificing steady employment for a promising opportunity. But there’s more to the story.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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The Horizons Tracker
JULY 18, 2024
The researchers analyzed the stock portfolios of entrepreneurs during the 2008 financial crisis. The results show that when the markets crashed, it had a significant impact on the way entrepreneurs invested in their firms, with newer firms seeing a bigger fall in investment. ”
Strategy Driven
DECEMBER 5, 2013
He went on to describe the similarities between the banking crisis of 1907 – the one that inspired the formation of the Federal Reserve – and the more recent 2008 financial crisis. As the underwriting weaknesses of subprime portfolios became known, banks stopped lending to each other, paralyzing credit markets.
N2Growth Blog
AUGUST 9, 2010
All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.
Lead Change Blog
JANUARY 11, 2018
I spent almost 30 years as a lawyer in private practice, advising business leaders on Delaware corporate law issues – addressing matters like preferred stock financings, IPOs, mergers, hostile takeovers, proxy contests, corporate governance and fiduciary issues. My own story is an interesting backdrop.
N2Growth Blog
NOVEMBER 16, 2010
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