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The Most Inspirational Social Media I've Ever Seen.

Rich Gee Group

This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Media 362
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Take A Little Break To Laugh This Season.

Rich Gee Group

This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Licensing 339
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. What market problems are you discovering or need to understand? Think about it.

Marketing 173
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This Is Broken (with Seth Godin).

Rich Gee Group

See also: Seth’s Blog, where Seth writes daily on marketing, business, and other issues — sethgodin.typepad.com/? In this entertaining talk — Seth Godin gives a tour of things poorly designed, the reasons why they are that way, and how to fix them. Unported License. Unported License.

Godin 230
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A Powerful Sunday Message.

Rich Gee Group

This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Power 292
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Do It Anyway.

Rich Gee Group

This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Licensing 300