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A Tale of Leadership, Marketing and Blogging from Debbie Laskey

Eric Jacobson

For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. Question: What do you believe business leaders should know about the future of marketing? If you answer YES, then find your voice.

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What Makes Urban Labor Markets Resilient?

The Horizons Tracker

Urban labor markets are often said to be highly resilient, but it’s not always entirely clear why that is. There is clearly a strong desire across policymakers, economists, and employers to understand the kind of factors that contribute to a healthy job market. The post What Makes Urban Labor Markets Resilient?

Marketing 129
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Are College Degree Still Valuable?

The Horizons Tracker

million people with only high school diplomas, all aged between 18 and 65, collected from 2009 to 2021 by the US Census Bureau’s American Community Survey. Our cost-benefit analysis finds that on average a college degree offers better returns than the stock market,” the researchers explain. They used data from 2.9

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. What market problems are you discovering or need to understand? Think about it.

Marketing 173
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The Most Inspirational Social Media I've Ever Seen.

Rich Gee Group

This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Media 362
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Amid Stock Market Turmoil, Investors Cling to Hope. Why?

Coaching Tip

Two market professionals were interviewed: Both said the big decline in recent weeks represented a buying opportunity. Other market observers have also shrugged off the volatility. Why I'm throwing money at the stock market (Marketwatch, August 26). Why this bull market is not dead (CNBC, August 25).