What Airbnb and Strava Know About Building Emotional Connections with Customers
Harvard Business Review
MAY 3, 2018
There was no need to make a telephone call to a distant operator; all the farmer needed to do was log in and order. Farmers, alone for hours on end in the fields driving their tractors, looked forward to calling the operator to place their orders. Another user, Simon, has a question and posts it just to see what happens next.
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