Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.
Women on Business
DECEMBER 2, 2010
Let’s use “Buddy the Elf” as an example for the four steps to brand building. For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. How endearing is your brand to your customers? This week, we’ll discuss the first two.
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