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This year of 2010 has been a revelation to me as to the ins and outs of Social Media. I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Not really.
How many times have you witnessed someone holding-out for a higher price, better valuation, evolving markets, technology advances, or any number of other circumstances that either never transpire, or by the time they do, the opportunistic advantage had disappeared? I always appreciate your kind words. pastortom2022 Great post Mike.
So, in today’s post I’ll examine the power of disruption as a key business driver… Disruptive business models focus on creating, disintermediating, refining, reengineering or optimizing a product/service, role/function/practice, category, market, sector, or industry. When was the last time you entered a new market?
The Modern Servant Leader Servant Leadership & Technology. Technology. Technology. December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Why Technology Managers Make Great Leaders.
All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. Well actually, no it’s not. Even the most savvy CEO may have blind spots in his or her skill sets, core competencies, or voids in the org chart which can also cause blind spots.
What matters in 2010? Seth Godin , marketing guru and thought leader, did a cool project where he brought together more than seventy “big thinkers&# to write the ebook What Matters Now. ’ How does government become an open platform that allows people inside and outside government to provide better services to each other?
Offer your services for website design , IT Consulting , or Internet Marketing. Market your service to small businesses, and people with home offices. Tap into social media marketing or business networks to attract customers to your Web site. Everybody uses a computer, but few know much about it.
Posted on October 13th, 2010 by admin in Operations & Strategy By Mike Myatt , Chief Strategy Officer, N2growth How dumb is your business? As odd as it sounds, businesses that are not dependant on smart talent, capital, or technology can scale faster and easier than those businesses burdened with the aforementioned dependencies.
They are voracious learners always looking for better methods, different approaches, enhanced efficiencies, better technology and increased velocity. These tenets are discussed at length by Vineet Nayar of HCL Technologies, in his book ‘employees first, customers second’ [link] mikemyatt Hi Kavita: Thanks for your comment.
Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside.
link] ATIG Dear Mike, "I've found that 90% of problems companies have on-line are created by management, not technology" David Segal Why not E-leader ( participative) for better decision making to do the right thing ? We must slow down the technology speed and its consequences. Thanks, Sami impassioned Hi Mike.
A person could either take several minutes to explain the evolution of technologies, mediums, shift in content paradigms, engagement practices and market dynamics that came together to make the Internet a more valuable and efficient space, or they could just utilize &# social media&# as a descriptive aid to make the connection.
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. The Market “is&# the Message : This view of messaging values the target audience above all else.
Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time.
Madoff Investment Securities LLC, the financial derivatives market collapse, Toyota concealing owner reports of sudden acceleration (resulting in a USA man sentenced to prison) and the BP Gulf of Mexico Deepwater Horizon oil spill? Furthermore, the enduring anchor of an organization is found in its values and ethics, not its mission.
They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. Current or anticipated changes in market conditions that will adversely impact your business model. They make changes. Our Freedom. All Rights Reserved
Also, a common response is to confuse a sales engine, fulfillment process, operational process, technology platform, or any number of other areas as business models, where this is not the case. Furthermore, a business plan, strategic plan, marketing plan, capital formation plan, exit plan, etc., are also not business models.
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