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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201
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Make Mine a Million Event from Count Me In Is Coming to Denver on April 4th

Women on Business

It’s a chance for female entrepreneurs (all over the country) to get financing and tools to grow their businesses – to and beyond the million dollar mark. Women compete on stage to a panel of acclaimed judges – the winners get financing from American Express, mentoring & coaching, business and marketing tools and more.

Finance 185
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Best Leadership Blogs 2010 | N2Growth Blog

N2Growth Blog

Home About Overview News Careers Contact Blog Services Branding/Identity Executive Search Leadership Development Overview CEO Coaching Executive Peer Groups Strategic Growth Consulting Innovation Management Personal Branding Reputation Management Social Media Consulting Pro Bono Services Clients Intermidiaries Downloads Blog Contactus N2growth Home (..)

Blog 366
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.

Blog 305
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Leadership Strategies: Are You a Davos Woman?

Women on Business

1 Comments 1 Women Entrepreneurs January 18th, 2011 at 5:42 pm Thanks for this post. Categories : Contests , Equality , Female Executives , Leadership Contact Sylvia Lafair, author of Dont Bring It To Work: Breaking the Family Patterns that Limit Success at sylvia@ceoptions.com.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.