In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. October 24, 2011 at 12:57 am. October 24, 2011 at 7:28 am.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. November 10, 2011 at 4:48 am. Human Resources.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

OCTOBER 3, 2011

by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. Main menu Home.

CEO 222

CEO Human Resources Brand Sports 222

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. November 19, 2011 at 11:09 am. Leadership.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

JUNE 13, 2011

by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. June 22, 2011 at 2:28 am. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

In the CEO Afterlife

DECEMBER 4, 2011

by John • December 4, 2011 • Leadership , Life • 2 Comments. Their marketing teams research everything to death. December 4, 2011 at 12:54 pm. December 4, 2011 at 3:20 pm. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. May 23, 2011 at 4:50 pm.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. Other than a casual Facebook page with a couple of dozen friends, I knew little of social media until I discovered Twitter in February, 2011.

Media 199

Media Brand Positioning Marketing Strategy 199

Leading Blog

MARCH 6, 2023

When CEO Sam Palmisano stepped down at the end of 2011, there were several qualified replacements, including Rometty. The senior vice president of human resources told her, “ Ginni, if you want the opportunity to be CEO of IBM, don’t try to run for office. Even with major changes, some things don’t change.

Power 421

Power Hammer CEO Human Resources 421

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. With the exception of niche, specialty, and technology markets, I see little evidence of this. December 2011.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. October 9, 2011 at 6:50 am. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. Human Resources.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

AUGUST 15, 2011

Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand.

Class 122

Class Marketing CEO Advertising 122

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. Human Resources.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. Human Resources.

CEO 162

CEO CFO Human Resources Real Estate 162

Great Leadership By Dan

FEBRUARY 21, 2013

sought to humanize medicine and was portrayed by Robin Williams in a 1998. engineers, pilots, sales managers, marketers, teachers, and bankers. DDI’s own Global Leadership Forecast 2011 reported that only about 38 percent of. For example, in the human resources. Guest post from DDI's Richard S. Wellins, Ph.D.

Film 280

Film Leadership Human Resources COO 280

Women on Business

JANUARY 17, 2011

1 Comments 1 Women Entrepreneurs January 18th, 2011 at 5:42 pm Thanks for this post. Categories : Contests , Equality , Female Executives , Leadership Contact Sylvia Lafair, author of Dont Bring It To Work: Breaking the Family Patterns that Limit Success at sylvia@ceoptions.com.

Press Release 236

Press Release Strategy Discount Leadership 236

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

Brand 170

Brand CEO Stage-Gate Marketing 170

Women on Business

DECEMBER 28, 2010

Sponsors Education Opportunities Career Opportunities Jobs by Simply Hired Job list provided by WomensJobList.com Discounts & Freebies Discount PR Newswire Free Magazines Awards & Recognition Categories Books for Businesswomen business development Businesswomen Bloggers Businesswomen Interviews Businesswomen Profiles Career Development Communications (..)

Press Release 239

Press Release PR Mentor Discount 239

In the CEO Afterlife

NOVEMBER 27, 2011

by John • November 27, 2011 • Leadership , Life • 2 Comments. November 28, 2011 at 12:29 pm. November 28, 2011 at 1:15 pm. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011.

CEO 205

CEO Brand Fashion Human Resources 205

Women on Business

JANUARY 3, 2011

Sponsors Education Opportunities Career Opportunities Jobs by Simply Hired Job list provided by WomensJobList.com Discounts & Freebies Discount PR Newswire Free Magazines Awards & Recognition Categories Books for Businesswomen business development Businesswomen Bloggers Businesswomen Interviews Businesswomen Profiles Career Development Communications (..)

Press Release 238

Press Release Discount PR Leadership 238

Women on Business

NOVEMBER 22, 2010

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.

Press Release 217

Press Release Skills Discount PR 217

Women on Business

JANUARY 14, 2011

© 2011 Heidi Grant Halvorson, Ph.D., Categories : Guest Posts 3 Comments 1 Sara Kmiecik January 15th, 2011 at 12:47 pm Very interesting post! 2 The Trouble With Bright Girls « Management Briefs January 16th, 2011 at 2:38 pm [.] 3 Connie McKnight January 16th, 2011 at 9:56 pm Those were very interesting facts.

Press Release 258

Press Release Discount PR Learning-by-Doing 258

N2Growth Blog

AUGUST 9, 2010

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.

Blog 305

Blog Brand Depreciation CEO 305

In the CEO Afterlife

JULY 26, 2011

by John • July 26, 2011 • Life • 0 Comments. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. © 2011 In the CEO Afterlife. In the CEO Afterlife.

CEO 167

CEO Brand Follow-up Human Resources 167

Women on Business

NOVEMBER 23, 2010

Marketing – It’s Simple! Jody Gabourie, the recently retired Canadian “Marketing Plan Queen”, knew. Effective business networking skills are essential to meeting other individuals. Power Up Your Networking With 3 Key Strategies By now you’ve gotten the message that networking is a.

Press Release 212

Press Release Discount PR Magazine 212

Women on Business

DECEMBER 8, 2010

Sponsors Education Opportunities Career Opportunities Jobs by Simply Hired Job list provided by WomensJobList.com Discounts & Freebies Discount PR Newswire Free Magazines Awards & Recognition Categories Books for Businesswomen business development Businesswomen Bloggers Businesswomen Interviews Businesswomen Profiles Career Development Communications (..)

Brand 237

Brand Press Release Discount Loyalty 237

Women on Business

JANUARY 4, 2011

By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? Studies show that hiring guilt-prone employees is smart business! Keep in mind, there is a big difference between guilt-prone and guilty) Guilt-ridden people make better employees, tend to work hard, perform better and are less likely to call in sick.

Press Release 170

Press Release Discount PR Magazine 170

Women on Business

DECEMBER 28, 2010

Cheers to a safe, healthy, prosperous and joyous 2011! 2 Laura Nozicka January 2nd, 2011 at 11:51 pm Hi Todra and Happy New Year! In other words…shop your soul because what you need to satisfy the journey to your heart’s desire has always been within yourself. So look no further because “there’s no place like home.”

Press Release 200

Press Release Discount PR Magazine 200

Chart Your Course

NOVEMBER 14, 2012

You have to watch your competitors and seek to always adapt to changes in the market, and innovate for solutions. According to The Society for Human Resource Management, only 33 percent of businesses track employee turnover, which means 67 percent of businesses are missing out on a huge source of savings and growth.

Cost 192

Cost Human Resources Human Capital Benchmarking 192

In the CEO Afterlife

AUGUST 9, 2011

Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio. Human Resources.

Marketing 100

Marketing CEO Brand Human Resources 100

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. October 25, 2011 at 8:46 pm. October 26, 2011 at 7:44 am. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011.

Advertising 155

Advertising Human Resources Brand Rogers 155

Women on Business

DECEMBER 13, 2010

Take something that has already been done and repackage it in a way that attracts or addresses a need from a different target market! Ask for feedback on your website, services, marketing, ect. One of the most difficult things to do is to do something that hasn’t already been done. That is where “creativity” comes into play.

Entrepreneur 209

Entrepreneur Press Release Discount PR 209

Women on Business

DECEMBER 15, 2010

Sponsors Education Opportunities Career Opportunities Jobs by Simply Hired Job list provided by WomensJobList.com Discounts & Freebies Discount PR Newswire Free Magazines Awards & Recognition Categories Books for Businesswomen business development Businesswomen Bloggers Businesswomen Interviews Businesswomen Profiles Career Development Communications (..)

Press Release 214

Press Release Discount PR Magazine 214

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

APRIL 4, 2011

by John • April 4, 2011 • Leadership , Strategy • 0 Comments. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. The change-makers are small to medium size enterprises that either lead niche categories or are keen to knock the big guy from the top rung of a mass market.

CEO 150

CEO Mass Marketing Class Brand 150