Strategy Driven

JUNE 5, 2014

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

Marketing 50

Marketing B2B Due Diligence Benchmarking 50

Strategy Driven

APRIL 25, 2014

Between 2000 and 2012, the US labor force lost over a million private wage and salary workers yet in that same time frame, over 10 million working proprietors entered the marketplace. Enterprises with over 1000 employees lost over 1 million employees between 2002 and 2012 while enterprises with less than 25 people gained over a 1.5

Bottom-up 76

Bottom-up Entrepreneur Competitive Advantage Software 76

Strategy Driven

MARCH 28, 2014

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. When Kraft split off its snack division in 2012, they named it Mondelez. Unless you are a big player with an enormous marketing budget (e.g.,

Brand 58

Brand Marketing Engineering Competitive Advantage 58

Strategy Driven

AUGUST 26, 2013

I’m certain that in a Facebook research-marketing lab someplace in Silicone Valley they’re talking about Instaface or Facegram. ‘September 16, 2012′ (Almost a year ago – and she was on it every hour before then). Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

Media 63

Media Follow-up Customer Loyalty Competitive Advantage 63

Strategy Driven

JUNE 19, 2015

In 1998, I advised the Disney corporation and reminded them that Walt Disney’s 100th birthday in 2001 would offer great marketing and positioning opportunities. Here are some recent celebrations that drew acclaim and participation: Rice University, 100th in 2012. Star Furniture, 100th in 2012. Book value is not guaranteed.

Case Study 50

Case Study Open-book Learning Curve Learning-by-Doing 50

Strategy Driven

JULY 5, 2012

actions business leaders should take now to maximize their success in the current market environment. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Copyright 2007-2012 by StrategyDriven, Inc. Name and address information required. Consider leaving a comment!

Strategic Planning 50

Strategic Planning Tactics Competitive Advantage Article 50

Strategy Driven

MARCH 6, 2014

The borrower would then sell the discounted $970 post note on the money market, also paying a discount to the post note purchaser of say $30, receiving $940 in cash. The insurance company would repay the money market investor’s post note of $970, yielding a $30 profit for both the insurance company and the investor.

Insurance 51

Insurance Banking Crisis Discount 51