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Empathetic Marketing: A book review by Bob Morris

First Friday Book Synopsis

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers Mark Ingwer Palgrave Macmillan (2012) How and why emotions and resulting behaviors are the foundation for satisfying complex psychological needs I was curious to know when someone would combine insights from several quite different concepts and write a book such as this (..)

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Servant Leadership Library

Modern Servant Leader

Servant Leadership Library of Books What are the Best Books About Servant Leadership? This collection of books is a compilation of both servant-leadership focused texts as well as books on other, closely related topics, that pair well with servant-leadership.

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