Midsized Firms Can Survive a Cash Crisis
Harvard Business Review
MAY 8, 2014
To use a different company example, one growing financial services firm’s new CFO learned this in 2004. The financial reports his CEO showed him looked rosy: Revenue had doubled to $200 million and profits were $20 million. The CFO couldn’t understand why. 2012 revenue was 84% of 2007 revenue.)
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