Midsized Firms Can Survive a Cash Crisis
Harvard Business Review
MAY 8, 2014
economy (especially the real estate market) fell off the end of the table. To use a different company example, one growing financial services firm’s new CFO learned this in 2004. The CFO couldn’t understand why. If the CFO has a realistic budget, it’s much easier for a midsized company to borrow money.
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