Why Great Brands Lose Their Way
In the CEO Afterlife
AUGUST 6, 2013
This top management ethic is essential to brand resilience. This company lost $5 billion in 2012 and hasn’t made a profit since 2008. The hemorrhaging is in electronics, and in late 2012, they shelled out $1.8 I am not suggesting restructuring the entire brand management system. Not so long ago, Sony looked invincible.
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