Why Great Brands Lose Their Way
In the CEO Afterlife
AUGUST 6, 2013
This top management ethic is essential to brand resilience. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. This company lost $5 billion in 2012 and hasn’t made a profit since 2008. Not so long ago, Sony looked invincible. Panic has set in.
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