2012 Film Open-book Operations 
Harvard Business Review
JULY 15, 2016
Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Sure, people print nostalgic books and holiday cards, but that volume pales in comparison to Kodak’s heyday. Consider Fuji Photo Film. Cameras went digital and then disappeared into cellphones.
Harvard Business Review
JANUARY 21, 2013
As I wrote in Little Bets , when his first store opened in Seattle in 1986, there was non-stop opera music, menus in Italian, and no chairs. Instead, as Pixar historian David Price shows in his excellent book The Pixar Touch , Jobs believed that Pixar was going to be the next great hardware company. billion in 2012.
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