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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business.

Brand 260
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How Employee Feedback May Have Prevented Deadly Meningitis Outbreak

Great Leadership By Dan

While it is the only location implicated in the widespread contamination in 2012, ex-employees of Ameridose, a drug-manufacturing organization that has some of the same owners of the NECC, have come forward with some shocking claims.

Mentor 232
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3 Business Reasons for Employee Engagement Program

Chart Your Course

2) Operating margins increase: According to the Towers Watson 2012 Global Workforce Study, companies with the highest sustainable engagement scores had an average one-year operating margin of 27% (vs. 14% for companies with traditional engagement and 10% for those with low engagement).

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How Leaders Are Creating Engagement In Today’s Workplaces

Tanveer Naseer

Specifically, how do we go about fostering an engaged workforce when we have fewer resources, more competition, and need to accomplish more in less time. This was the focus of HCI’s 2012 Employee Engagement Conference where business leaders from NIKE, Warner Bros. It’s a requirement.”

HCI 275
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The Value of Asking ?Why?? | Thoughts for the Everyday Leader

Nathan Magnuson

” December 17, 2012. Remember how much of a difference high definition television made when it first came to market? Human Resources (4). Home About Coaching Contact Guest Posts Archives. Thoughts for the Everyday Leader. by Nathan Magnuson. Home / Inspiration / The Value of Asking “Why?” Categories.

Simon 243
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Rookie Talent: Avoiding a Kodak Moment

Leading Blog

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. In 2012, the company filed for Chapter 11 bankruptcy protection. Human Resources' I believe the answer is yes.

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9 Time Saving Tips from a Social Networking Junkie

Chartered Management Institute

Related Content: The Invisible Tweets of the Mass Media: How Social Media is Changing the Fundamentals of News Opportunity to meet entrepreneur Celia Gates and prizewinning marketing gurus Shaun Smith and Andy Milligan Will Social Media feature as part of your communications toolkit in 2012?

Tips 101