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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Wouldn’t you expect more innovation? This company lost $5 billion in 2012 and hasn’t made a profit since 2008.

Brand 260
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The September 2012 Leadership Development Carnival NFL Kick-off Edition

Great Leadership By Dan

So with apologies to those who don't share this passion, I present to you the September 2012 Leadership Development Carnival, NFL Kick-off Edition. Sharlyn Lauby , from HR Bartender, gets a big hit with Your Company’s Next Innovation Will Be the Result of Empathy. I asked each leadership blogger to give me their favorite NFL team.

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Kicking Butt: Apple and U2

Michael Lee Stallard

Apple is now the most valuable company in the world in terms of market capitalization and U2’s recent tour just became the highest grossing of all time, crushing the previous record held by the Rolling Stones. Already we’ve committed to teaching nine workshops in 2012, five in the U.S.

Workshop 307
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Innovation High-Five

Mills Scofield

By Tim Kippley: Jeff Bezos, one of the planet’s greatest innovators, once said that: “You need a culture that high-fives small and innovative ideas and senior executives [that] encourage ideas.” ” The Value of Innovation at Geneca. I have long felt that companies can’t survive without innovating.

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Society Needs a Leadership Paradigm Shift

Leading Blog

In countless cases, leaders have missed opportunities to tap into the enormous potential associated with the development of character to create innovation and excellence. Furlong held senior global leadership roles at TD Securities, retiring in 2012 as vice chair. Now consider what enables high performance in organizations.

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When Good Employees Do Bad: Six Surprising Behaviors that May Precede a Scandal

Leading Blog

For example, if a company claims it welcomes innovation and risk taking, but then only rewards employees who toe the company line and reinforce the status quo, sooner or later people will simply stop asking questions, innovating, and stretching themselves. Instead, they will conform in order to please their bosses. Excessive optimism.

Budgeting 285
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Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

At Facebook, allegiance to the hacker way permeates every aspect of the business, from product innovation to organizational structure to management and training. Walter was named among 25 Women Who Rock Social Media in 2012. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA).

CEO 335