2012 Insourcing Marketing Operations 
Harvard Business Review
JULY 15, 2013
GE''s " insourcing " of appliance manufacturing to the U.S. GE''s insourcing is actually quite similar. Then at the end of 2007 the housing market crashed. To spread the new culture more broadly, management decided to form another cross-functional team (a "Little Big Room") to define tenets about how they would operate.
Harvard Business Review
JANUARY 29, 2015
GE started on one floor of a large office building in 2012 and has grown to take over all five floors. Melody Ivory , a User Experience Product Manager, told me, “I was about employee number 30 in February 2012. By June of 2012 we were close to 100. And the market for software talent was hot hot hot.
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