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Pain VS Gain: How to Best Motivate Buyers to Buy

The Empowered Buisness

You then utilize your newly discovered verbal agility to speak their dialect. If you don’t have a team, brainstorm it with a networking group or fellow entrepreneurs. Dan is also the author of 5 books, including the #1 business best-seller, Sales Autopsy (Kaplan, 2006). So how do we know which type of buyer we’re dealing with?