Harvard Business Review

SEPTEMBER 11, 2013

” That phrase is increasingly shaping marketing decisions, and for good reason. What marketers should do. This trend has created an opportunity to develop engaging content that increases brand awareness. Ad dollars should go to developing useful and relevant apps that bond customers with the brand.

Advertising 8

Advertising Loyalty ROI Brand 8

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Harvard Business Review

OCTOBER 30, 2013

Leaders have a large degree of autonomy and consequently develop the sense of ownership crucial to success. This is especially true in emerging-market countries where the workforce has experienced great change and dislocation. With each onslaught, migrants may see their affective bonds severed. Rank is matched with empowerment.

Teamwork 10

Teamwork Absenteeism Class Motivation 10

Harvard Business Review

MAY 14, 2015

The company’s executives said that to help finance the plan, McDonald’s would increase refranchising (turning company-owned restaurants into franchises), take on more debt (even at the risk of lowering its bond rating ), and find $300 million to cut in general and administrative expenses.

Price 8

Price Franchising Short-term CFO 8

Strategy Driven

OCTOBER 18, 2013

So also should diversity, branding, quality, marketing, re-engineering and other important processes. Business development. The next phase in restoring public credibility to Tylenol was the reintroduction of new product to the shelves, done in such a way as to restore consumer confidence and increase market share. by Hank Moore.

Crisis 71

Crisis Crisis Management Budgeting Risk Management 71

Harvard Business Review

NOVEMBER 20, 2017

Too many companies still follow a “Plan-then-Do” approach to strategy: The organization works tirelessly to create its best forecasts about the future market and competitive landscape. Strategy development at Dell is no longer a batch process tied to some planning calendar; it is a continuous process. Value flexibility.

Execution 8

Execution Strategy Contingency Plans Company 8

Harvard Business Review

JUNE 8, 2016

In the manufacturing sector alone, market intelligence firm IDC expects the IoT market to grow to about $100 billion by 2018, a five-year combined annual growth rate (CAGR) of 18%. To keep up, new standards, architectures, and infrastructures will have to develop at the same pace. Gartner predicts that there will be more than 6.4

Innovation 8

Innovation CAGR Diversity Risk Management 8

Harvard Business Review

APRIL 2, 2014

Campbell’s work has also made liberal use of the analytic tools developed by Hansen. Back in the ‘60s, people developed the capital asset pricing model [CAPM] as a way to do that. You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium. That’s kind of a deep insight.

CAPM 8

CAPM Discount Price Finance 8

Women on Business

JANUARY 11, 2011

Extended many energy and business credits and incentives, such as the Research & Development credit. Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Extends unemployment insurance coverage through 2011. Stay tuned for more excitement!

Press Release 178

Press Release Discount Insurance PR 178