2013 Marketing Peer Review Sharpe 
The Practical Leader
MARCH 25, 2020
Based on this sharp change, he predicted all of China would improve in two weeks and stop in China by the end of March. Stock markets should bounce back more quickly than the six years it took the Dow Jones Average from 2007 to 2013 to recover. At that rate, the entire world would be infected in 90 days.
Harvard Business Review
MARCH 6, 2014
His answer is that in a news market overflowing with facts, facts by themselves go unsold; they require a story—and that story, he says mischievously, needs some kind of bias on the part of the author, “a pair of lenses that slide over reality and aim to bring it more clearly into focus.” But what about peer review?
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