A Bad Reputation Costs a Company at Least 10% More Per Hire
Harvard Business Review
MARCH 29, 2016
In 2014, women constituted only 14% of GoDaddy’s engineering interns and new graduate hires. So how much does a company’s reputation as a place to work — its employer brand — really matter when it comes to hiring? And what exactly makes up a bad reputation or a good one?
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