Strategy Driven

JUNE 9, 2014

The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. DEVELOP AND MAINTAIN A PRISTINE REPUTATION.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

JUNE 18, 2015

well above April 2014's 81.7 This heightened emotional state is working against commonplace sales tactics that are hyper-focused on getting to the close, rather than getting to know the consumer—and vice versa. Amid improved consumer confidence, with the April 2015 confidence index of 95.2 Transparency Translates. About the Author.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Harvard Business Review

SEPTEMBER 16, 2015

But after the Great Recession of 2007-2009, when developed economies effectively froze in place, their appetites only sharpened. Those losses stemmed not from poor product, marketing, or supply chain decisions but from regulatory violations, loss of business and fines resulting from bribery and fraud, and concomitant reputational damage.

Marketing 8

Marketing Company Compliance Reputation 8

Harvard Business Review

MARCH 29, 2016

In 2014, women constituted only 14% of GoDaddy’s engineering interns and new graduate hires. So how much does a company’s reputation as a place to work — its employer brand — really matter when it comes to hiring? And what exactly makes up a bad reputation or a good one?

Reputation 8

Reputation Company Cost RACI 8