2014, Ethics, Reputation and Tactics

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2014

Ethics

Reputation

Tactics

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

JUNE 18, 2015

well above April 2014's 81.7 And, the mission critical nature of credibility cannot be overstated, as it establishes a company or brand’s integrity, reliability, validity, soundness and a host of other image-including indicators of an entity’s moral and ethical code, and the standards by which it operates. About the Author.

Crisis

Crisis Strategy Brand Telemarketing

What Companies Have Learned from Losing Billions in Emerging Markets

Harvard Business Review

SEPTEMBER 16, 2015

In 2014, according to the latest United Nations estimate, direct foreign investment (FDI) in emerging markets reached more than $700 billion — accounting for over half (56%) of all global FDI flows for the first time. Bribery/fraud accounted for 31% of loss incidents, and reputational issues 25%. And that hunger continues today.

Marketing

Marketing Company Compliance Reputation

Leadership Digital

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

What Companies Have Learned from Losing Billions in Emerging Markets

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