Remove 2014 Remove Management Remove Marketing Remove Politics
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How Sales, Marketing and Social Can Facilitate the Decision Path

Strategy Driven

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. The sales model, I realized, was not designed facilitate the behind-the-scenes non-need-related issues I had to manage before I could consider buying anything.

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Leaders, Want To Master Innovation? Then Get Funny!

Tanveer Naseer

Lilli Marten Christ is an energetic development manager who works for German automotive firm Daimler AG in China, and opens each of her weekly team meetings with a joke or a riddle. The sessions are frequently punctuated by laughter, but nobody pulls any punches to be polite. May the farce be with you. Sources: Beard, A.

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It’s The Consensus, Stupid*

Strategy Driven

Buying decisions happen well before buyers consider your solution regardless of their need or the efficacy of your solution, marketing, or content. These issues are political, systemic, relational – not focused on need. Other solutions being considered include internal workarounds that will manage the problems more simply.

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The Big Picture of Business – Diversity is Important for Business

Strategy Driven

Good intentions and political correctness are not enough. There are many good reasons why diversity relates to your livelihood: Embracing diversity is politically correct. It opens your services to additional market niches. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. We all hold cultural values.

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How To Take Charge Of Your Job Search.

Rich Gee Group

You have to write in a marketing style using your self-assessment. You surf political/interest/financial/news sites frequently, “To keep up on what’s happening” You get up later and later. Do you have a hard time with organization, time management, and follow-up? You have the best looking yard on the block.

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5 Ways Women in the Private Sector Can Turn the Economy Around

Strategy Driven

In 2006, a database was created that measured the economic and political power of women in 162 countries. The impact that women have on our nation’s market alone is substantial. trillion market. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. Consumer: Women are the most influential consumers. All rights reserved.

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What Executives Really Need to Know About the “Emerging Markets Crisis”

Harvard Business Review

As currencies and stock markets have tumbled in emerging markets, the business media has been dominated by cries of an “Emerging-Markets Crisis.” The media uses “emerging-markets crisis” as shorthand, but recent market turmoil was actually about relatively few countries. But these risks were known months ago.

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