Strategy Driven

JUNE 9, 2014

The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. DEVELOP AND MAINTAIN A PRISTINE REPUTATION. Dead and over.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

JUNE 30, 2014

SEVENTH REALITY: You better have a social presence and a social reputation that proves your worth to others, and provides peace of mind to the prospect. This is an old-world tactic, where the salesperson miraculously proposes a solution to an issue that the prospect has. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Media 63

Media Proposal Customer Loyalty Competitive Advantage 63

Harvard Business Review

SEPTEMBER 16, 2015

In 2014, according to the latest United Nations estimate, direct foreign investment (FDI) in emerging markets reached more than $700 billion — accounting for over half (56%) of all global FDI flows for the first time. Bribery/fraud accounted for 31% of loss incidents, and reputational issues 25%. And that hunger continues today.

Marketing 8

Marketing Company Compliance Reputation 8

Harvard Business Review

MARCH 29, 2016

In 2014, women constituted only 14% of GoDaddy’s engineering interns and new graduate hires. So how much does a company’s reputation as a place to work — its employer brand — really matter when it comes to hiring? And what exactly makes up a bad reputation or a good one?

Reputation 8

Reputation Company Cost RACI 8