The Idea Is Not Enough
Strategy Driven
DECEMBER 20, 2019
I think this is a more current, less naïve and definitely more complex concept in the sense that an idea may be brilliant, but if it is the wrong time, placed in the wrong market, by the wrong team, it will not go anywhere. The problem was that, in an attempt to win over the whole market, they had lowered the price of their dishes to US $9.
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