Decision Makers vs. Influencers
Strategy Driven
NOVEMBER 12, 2015
decision makers for each sale, and ‘unknown’ influencers. Yet there is no difference between ‘decision makers’ and ‘influencers’. If you want to move and your daughter is in her last year of high school and prefers to stay behind to finish the year, is she a decision maker or an influencer? I’ve heard there are 5.7
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