Remove 2016 Remove 2018 Remove Innovation Remove Marketing
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Research Shows Many B2B Startups Don’t Market Themselves

The Horizons Tracker

According to a study from the Smeal College of Business, marketing stands out as a highly effective strategy for early-stage business-to-business (B2B) startups seeking growth. Surprisingly, nearly half of these potentially benefiting firms opt out of any marketing endeavors.

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Feedback To Female Entrepreneurs Often Has Gender Bias Baked In

The Horizons Tracker

As a result, they and their ideas may be discounted by the platform because they’re not the intended target market. The researchers tested the impact of this sampling bias on around 6,000 products that had been released on Product Hunt between 2016 and 2018. Gender gap.

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Employees Demand Employers Become More Sustainable

The Horizons Tracker

This is a radical leap from 2016, when the same survey placed climate change in a lowly 13th spot, with just 2% of respondents believing it to be crucial. Your ambition as a leader will be fundamental to guide the necessary actions to steer your company to sustainability leadership and market success.”.

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Creating Scalable Opportunities For Lifelong Learning

The Horizons Tracker

The same is true for universities, as the changing demands of the labor market place intense demands on universities to respond in kind, and many report that they lack the skills among their faculty to provide the education the market demands.

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Fostering Employee Innovation at a 150-Year-Old Company

Harvard Business Review

To achieve that goal, however, we must innovate not only in terms of science and R&D, but also in how we run our business. “We cannot be like Google, but neither do we want to be,” says Kemal Malik, the board member responsible for innovation, “We need to plot our own path.” The innovation agenda.

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The Big Picture of Business- Anniversaries Honor the Past and Build Support for the Future

Strategy Driven

In 1998, I advised the Disney corporation and reminded them that Walt Disney’s 100th birthday in 2001 would offer great marketing and positioning opportunities. Change is innovative. These anniversaries should be celebrated in 2016: Houston Community College, 45th. Apply thinking processes to be truly innovative.

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Why Diversity Hiring Is Important

ExactHire - Leadership

McKinsey followed up with a 2018 report that echoed the finding of the first: diversity is good for the bottom line. In both the 2015 and 2018 reports, McKinsey delivered bad news to companies with poor diversity. Leveraging diversity on teams will lead to more creative solutions and innovations. Yet, in 2016, just 30.8

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