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Research Shows Many B2B Startups Don’t Market Themselves

The Horizons Tracker

According to a study from the Smeal College of Business, marketing stands out as a highly effective strategy for early-stage business-to-business (B2B) startups seeking growth. Surprisingly, nearly half of these potentially benefiting firms opt out of any marketing endeavors.

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Employees Demand Employers Become More Sustainable

The Horizons Tracker

This is a radical leap from 2016, when the same survey placed climate change in a lowly 13th spot, with just 2% of respondents believing it to be crucial. This often results in minimal changes being implemented, with what change that does occur not really impacting the core operations of the business. Making the change.

Shaw 127
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Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

This White Paper is excerpted and adapted from Ultra Leadership: Go Beyond Usual and Ordinary to Engage Others and Lead Real Change (Giuliano, Lioncrest, 2016). It is important to develop these apps, and the techniques associated with applying them, but what about the operating system that runs them? Where are we?

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Myths of the Gig Economy, Corrected

Harvard Business Review

In fact, the percentage of millennials with full-time careers is rising at a brisk clip from 45% in 2016 to 66% in 2018, according to the data we collected. In our 2018 EY Growth Barometer, an annual global survey of middle market company leaders, we found some movement away from part-time and gig hiring.

Quinn 10
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Fostering Employee Innovation at a 150-Year-Old Company

Harvard Business Review

In 2016, country and function heads were asked to identify innovation ambassadors for each of the markets we’re in: 80 people senior enough to connect innovation to strategy and make things happen. In 2018, we counted more than 50,000 fast sessions across the company. Building an agile network. More than 600 were selected.

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How Netflix Expanded to 190 Countries in 7 Years

Harvard Business Review

By 2017 it was operating in over 190 countries, and today close to 73 million of its some 130 million subscribers are outside the U.S. In the second quarter of 2018, its international streaming revenues exceeded domestic streaming revenues for the first time. Netflix did not try to enter all markets at once.

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How Netflix Expanded to 190 Countries in 8 Years

Harvard Business Review

It operates in over 190 countries, and close to 73 million of its some 130 million subscribers are outside the U.S. In the second quarter of 2018, its international streaming revenues exceeded domestic streaming revenues for the first time. and Netflix has managed to make inroads into even those markets where Prime arrived first.