Eric Jacobson

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. That’s marketing, not sales.

Storytelling 62

Storytelling How To Tools Books 62

Strategy Driven

JUNE 9, 2016

or your organization; It’s not the strength of your relationship or who you ‘know’; It’s not the market, your competition, your return potential or your marketing materials. And then the problem with marketing materials. Marketing materials must be developed to cover any possibilities and used appropriately.

Succession 50

Succession Content Marketing Benchmarking 50

Strategy Driven

JULY 25, 2016

The lesson here is that attitude and work ethic are more important than sales skill. If they have a great attitude, and a solid work ethic, they will accept learning new skills as a way of life and a path to success. Copyright 2007-2016 by StrategyDriven Enterprises, LLC. Consider leaving a comment! All rights reserved.

Customer Loyalty 50

Customer Loyalty Ethics Seminar Outsourcing 50

HR Digest

DECEMBER 10, 2019

Gender equality, workplace behavior and ethics, and stringent human resource policies and cases of sexual harassment have rendered the infamous ‘50s and 60s gatherings largely obsolete. Almost 11 per cent had decided to not hold the annual party compared to 4 per cent in 2016. Social Media.

Human Resources 64

Human Resources Insurance Media Policies 64

Strategy Driven

SEPTEMBER 2, 2016

Amplify discussions on community standards and ethics. Exemplifying ethical behavior. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Copyright 2007-2016 by StrategyDriven Enterprises, LLC. Helping others.

Strategic Planning 50

Strategic Planning Planning Learning-by-Doing Ethics 50

Mark Sanborn

MAY 10, 2019

This post on leadership challenges was originally published in 2016 and has been updated for 2019. A false dichotomy of ethics. Trying to separate personal ethics from professional ethics is not a good idea. There are just ethics. What’s different about leadership today? Overemphasis on generational differences.

Ethics 40

Ethics Business Model Follow-up Innovation 40

Strategy Driven

JULY 15, 2016

Writing, speaking, negotiating, tweeting, or marketing requires excellent communication skills and is a tremendous asset to any company. The first impression of your work ethic will be evident in the details of your resume, cover letter, and email communications. Copyright 2007-2016 by StrategyDriven Enterprises, LLC.

Emotional Intelligence 50

Emotional Intelligence Diversity Long-term Letter 50

Strategy Driven

DECEMBER 18, 2018

For example, you registered your trademark on August 1, 2016, you can file for renewal as early as August 1, 2021 or as late as August 1, 2022, since the former is the start of the fifth year after the registration date and the latter is the beginning of the sixth year since registration.

Process 50

Process Document Brand Ethics 50

Strategy Driven

DECEMBER 2, 2016

Truth and ethics must be woven into how you conduct business. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Copyright 2007-2016 by StrategyDriven Enterprises, LLC. Find common meeting grounds with colleagues.

Mentor 50

Mentor Learning-by-Doing Open-book Career 50

Harvard Business Review

OCTOBER 6, 2016

” These customer-praising marketing messages are part of a broader trend in “corporate societal marketing,” which aim to emphasize companies’ social efforts to consumers. billion in 2015 , companies have been spending more on cause-related marketing—it reached about $2 billion dollars in 2016.

Ethics 12

Ethics Licensing Self-aware Morale 12

Harvard Business Review

MAY 2, 2018

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. We believe that includes personality marketing.

Marketing 10

Marketing Advertising Ethics Health Care 10

Harvard Business Review

DECEMBER 1, 2016

As the newly released 2016 Empathy Index demonstrates, empathy, which is about understanding our emotional impact on others and making change as a result, is more important to a successful business than it has ever been, correlating to growth, productivity, and earnings per employee. billion) in the year to end-March 2016. billion ($1.39

Company 8

Company Ethics Automotive Metrics 8

Harvard Business Review

MARCH 7, 2017

By early 2016 there were 20 HR business partners, covering almost 6,000 employees. But with the departures of a number of high-level HR leaders in late 2016, head of operations Ryan Graves largely took on the head HR role in addition to his other duties. They are two sides of the same coin; one cannot exist without the other.

Compliance 18

Compliance Hedge Human Capital Finance 18

Harvard Business Review

NOVEMBER 16, 2018

Studies show that it’s also counterproductive resulting in lower profit margins, return on equity , and employee morale ; costly delays as players haggle over the size of the kickback; and poverty and poor governance in the markets where they’re paid. ” Identify “moon markets” and walk away.

Management 14

Management Ethics Cost Bureaucracy 14

Harvard Business Review

MAY 25, 2017

On November 9, 2016, the shareholders of Australia’s largest company, and the world’s tenth-largest bank , revolted. ” Take, as an example, the world’s largest mining company by market capitalization, BHP Billiton. ” What has emerged more recently is the use of nonfinancial, but still objective, KPIs. .”

TSR 14

TSR Banking Committee Incentives 14

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. And then there are ethical challenges. Cat Yu for HBR.

Brand 15

Brand Disintermediation Ethics Technology 15

Harvard Business Review

APRIL 10, 2018

More on our method Following Fracassi (2016) , we identify a school tie between two individuals if they went to the same school and graduated within three years of each other with the same master’s or doctoral degree. To test this, we examined market reactions around the announcement of mergers.

Diversity 15

Diversity CEO Sample Financial Leverage 15

Harvard Business Review

JANUARY 12, 2018

Robo-advisors, which were introduced in 2008 , are steadily eating up market share from their human counterparts much the way that Amazon and Netflix have taken share from Walmart and Regal Cinemas. At the end of 2016, Fitch Ratings estimated that all robo-advisors managed under U.S.$100B will grow to U.S. $5 5 trillion to U.S. $7

Consultative 9

Consultative Strategy Advice McKinsey 9

Harvard Business Review

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic.

CEO 9

CEO Company Sports Fashion 9

Harvard Business Review

MARCH 28, 2017

Gartner predicts 41 percent of enterprise revenue will come from digital business by 2020—almost double what the percentage was in 2015 (Gartner, 2016). Open organizations thrive in this climate by being deliberately transparent about their ethics, responsibilities, decisions, and practices. November 2016).

Organization 8

Organization SPM Content Agility 8

Harvard Business Review

SEPTEMBER 6, 2018

Before Senator Warren, a politician from the other side of the Atlantic and the other side of the political spectrum, Theresa May, pledged during her campaigning to be Prime Minister in 2016 to allow workers to be represented on company boards. Since becoming Prime Minister, she has not followed suit, though.

Participative 8

Participative Crisis Consensus Constraint 8

Harvard Business Review

NOVEMBER 27, 2015

Businesses are more profitable and productive when they act ethically, treat their staff well, and communicate better with their customers, according to the latest Lady Geek Global Empathy Index. Whole Foods Market. Additional geographies will be added in the next report in March 2016. compared to weighted average of 5.2%

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

JANUARY 29, 2015

million consumers, or 45% of the people who bought a Kinect at launch who will try a HoloLens by 2016. By introducing the idea of holographic computing and baking it into every Windows 10 device from launch forward, Microsoft is offering developers, marketers, and ultimately consumers, completely new ways to do what they already want to do.

Forrester 8

Forrester Technology Execution Automotive 8

Harvard Business Review

JULY 17, 2017

To give one example of this, in 2016 18% of Harvard undergraduates and 28% of Harvard MBAs went directly into finance, while 29% of the undergraduates of Ohio State’s Fisher College of Business did. Finance teaches us that it is nearly impossible to isolate the effects of luck and skill in financial markets.

Finance 9

Finance Insurance Career Reputation 9

HR Digest

DECEMBER 11, 2019

In 2018, BlackRock held a meeting of its global executive committee, a group of about 20 of the company’s senior-most executives, which included both Smith and Wiseman, where Fink discussed the conduct of senior management employees and how they would be held to a higher standard of ethics and conduct.

Wiseman 69

Wiseman Execution Asset Management Human Resources 69

Harvard Business Review

JUNE 6, 2017

From 2007-2011, forced turnovers due to ethical lapses were 3.9% From 2012-2016, that figure rose to 5.3% — while that might sound small, it’s a 36% increase. On a regional basis, the share of all successions attributable to ethical lapses rose most sharply in the U.S. and Canada (from 1.6% to 8.8%).

Ethics 9

Ethics CEO Chief Executive Officer Supply Chain 9

The Horizons Tracker

NOVEMBER 26, 2019

One’s social standing was a key factor in this, as the image and self-esteem of many working class men is wrapped up in their hard work ethic, so being unemployed carries considerable stigma. The consequences of this labor market disenfranchisement are all too clearly evident throughout the western world. Labor participation.

Participative 67

Participative Analysis Politics Crisis 67

The Horizons Tracker

JULY 22, 2019

Indeed, research led by Oxford’s Carl Benedikt Frey went as far as to suggest that Trump and Brexit supporters are more susceptible to automation, with those whose jobs have been disrupted by technology significantly more likely to support Donald Trump in the 2016 presidential election. Risk of automation.

McKinsey 72

McKinsey Technology Ethics Report 72

Harvard Business Review

DECEMBER 19, 2017

These premium increases will occur because, with the repeal of the mandate, many young, healthy people will exit markets, leaving a sicker, more costly insurance pool behind. trillion in federal spending in 2016, about 30% of the federal budget, they will be the major targets for deficit reduction. from 2014 to 2023.

Health Care 10

Health Care Planning Insurance Budgeting 10

Harvard Business Review

FEBRUARY 24, 2016

So far this year, the stock market has been anything but stable. the Federal Reserve finds it difficult to commit to a plan for 2016. I joined HubSpot, an inbound marketing software company, as the fourth employee and first salesperson in 2007. A better work ethic. In the U.S., My answer is no.

Crisis 8

Crisis IPO Marketing Entrepreneur 8

In the CEO Afterlife

JUNE 8, 2016

This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine. Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market.

Brand 100

Brand Brand Management Advertising Management 100

Harvard Business Review

JANUARY 31, 2017

Since his election, Trump’s critical tweets have (at least temporarily) drained billions from market value of companies such as Boeing and Toyota; trading houses are even setting up special trading algorithms to instantly trade based on the president’s social media barbs.

CEO 8

CEO Attrition Travel Policies 8

Harvard Business Review

FEBRUARY 3, 2017

By that I mean that pharma companies should develop innovative treatments for pervasive unmet medical needs; avoid corruption, collusion, and other unethical marketing practices; and make sure that their products reach as many patients around the world as possible. citizens have a positive opinion of big pharma.

Reputation 8

Reputation Pharmaceuticals Price Business Model 8

Harvard Business Review

NOVEMBER 8, 2017

We began to explore this question by looking back to Trump’s rhetoric during the 2016 presidential campaign, when this group coalesced as the core of his political base. She found that African Americans and the poor were frequently singled out by workers as having a lack of self-reliance and a poor work ethic.

Class 9

Class Morale Loyalty Reference 9