Remove 2016 Remove Innovation Remove Marketing
article thumbnail

Does The Age Of A Board Affect Company Innovation?

The Horizons Tracker

Innovation involves trying out new things, making improvements, and seeing what works in the market. This can make it tough for company leaders to push for innovation. The study found that if that was the case, firms seem to be “more” innovative than normal. This takes time and patience.

article thumbnail

Research Shows Many B2B Startups Don’t Market Themselves

The Horizons Tracker

According to a study from the Smeal College of Business, marketing stands out as a highly effective strategy for early-stage business-to-business (B2B) startups seeking growth. Surprisingly, nearly half of these potentially benefiting firms opt out of any marketing endeavors.

B2B 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Great Leaders Embrace Innovation, and Innovation Demands Risks

Great Leadership By Dan

Guest post by Randal Moss : Great leaders consistently talk about the need for their organization to ‘be innovative’ in their thinking. They recognize that innovation is a strategy for growth and that being able to harness that power will drive their organization’s success and their own as well. In some industries that is daunting.

article thumbnail

July 2016 Leadership Development Carnival

Lead Change Blog

Welcome to the July 2016 edition of the Leadership Development Carnival! Learn from leaders in marketing, HR technology, structural engineering, corporate catering, innovation consulting, entrepreneurial education, benefits administration, and construction.” Let’s Get Started.

article thumbnail

Startups Can Drive Emerging Industries Forward

The Horizons Tracker

Startups are often seen as places that come up with cool new things and shake up industries with their innovations. According to the researchers, these new companies not only bring fresh ideas to the market but also play a crucial role in speeding up the progress of new technologies. .

article thumbnail

The 9 Rules of Innovation by Greg Satell

QAspire

Innovation is perhaps the most used word in corporate boardrooms today. Add to this, the challenges of hyper-competitive landscape, organization cultures, shortage of talent and agility to move swiftly and the challenge of innovation compounds. Moreover, innovation is not as simple as having fresh ideas and executing them well.

article thumbnail

Christensen Featured in Interview about Marketing Theory

First Friday Book Synopsis

At the November First Friday Book Synopsis, Randy Mayeux will present Competing Against Luck: The Story of Innovation and Customer Choice, (New York: Harper, 2016)written by Clayton Christensen as the lead author, along with three others (Taddy Hall, Karen Dillon, and David S. The book focuses on marketing and consumer behavior.