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Research Shows Many B2B Startups Don’t Market Themselves

The Horizons Tracker

According to a study from the Smeal College of Business, marketing stands out as a highly effective strategy for early-stage business-to-business (B2B) startups seeking growth. Surprisingly, nearly half of these potentially benefiting firms opt out of any marketing endeavors.

B2B 52
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July 2016 Leadership Development Carnival

Lead Change Blog

Welcome to the July 2016 edition of the Leadership Development Carnival! Art Petty of About Money Management and Leadership provided Reinventing the Organization and Leadership for a Digital Era. Art Petty of About Money Management and Leadership provided Reinventing the Organization and Leadership for a Digital Era.

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2016 May Be Your Year For A New Career

Lead Change Blog

What if 2016 is your year for a new career? The story you tell (known in marketing circles as your brand) must fit your experience, goals, and persona. To get hired, the perspective of the hiring manager must be that your past, present, and future come together in a great, reassuring story. ” “I have to be practical.”

Career 150
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First Look: Leadership Books for July 2016

Leading Blog

The Effective Manager by Mark Horstman. Hooked : Why cute sells.and other marketing magic that we just can't resist by Patrick Fagan. Here's a look at some of the best leadership books to be released in July. Preston Tucker and His Battle to Build the Car of Tomorrow by Steve Lehto.

Books 150
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Research Suggests Firms Should Look Externally For New Bosses

The Horizons Tracker

New markets The data implies a lively market for CEOs, enticed by the prospect of elevated remuneration, reduced public scrutiny, and the operational proficiency that private equity (PE) firms offer. The study also noted that there were around 30,000 private equity deals with a total value of $4 trillion between 2016 and 2021.

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2016: One Thing to Remember

Strategy Driven

To tackle those disruptions, most every major decision you’ll need to make during 2016 will be outside your comfort zone. Not your manager or company, not your strategic plans or your customers. Roleplay as a disruptor: How would someone from the outside completely blow up how you go to market and how you approach getting things done?

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Frontline Festival April 2016: Leaders share what Winning Well means to them

Let's Grow Leaders

Good management is not motivating, its cultivating an environment that releases internal motivations. John Hunter of Curious Cat Management Improvement shares that what matters is not your stated respect for people but your revealed respect for people based on your actions. Follow Michelle. Winning Well. Follow Ariana. Follow Robyn.