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Research Shows Many B2B Startups Don’t Market Themselves

The Horizons Tracker

According to a study from the Smeal College of Business, marketing stands out as a highly effective strategy for early-stage business-to-business (B2B) startups seeking growth. Surprisingly, nearly half of these potentially benefiting firms opt out of any marketing endeavors.

B2B 52
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July 2016 Leadership Development Carnival

Lead Change Blog

Welcome to the July 2016 edition of the Leadership Development Carnival! Learn from leaders in marketing, HR technology, structural engineering, corporate catering, innovation consulting, entrepreneurial education, benefits administration, and construction.” Let’s Get Started.

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2016 May Be Your Year For A New Career

Lead Change Blog

What if 2016 is your year for a new career? The story you tell (known in marketing circles as your brand) must fit your experience, goals, and persona. 2016 will be closing in about 350 days, no matter what you do. .” “This is the only kind of job I can get here, now.” ” “I have to be practical.”

Career 150
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First Look: Leadership Books for July 2016

Leading Blog

Hooked : Why cute sells.and other marketing magic that we just can't resist by Patrick Fagan. Here's a look at some of the best leadership books to be released in July. Preston Tucker and His Battle to Build the Car of Tomorrow by Steve Lehto. The Effective Manager by Mark Horstman.

Books 150
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7 Leadership Questions That Will Move Your Needle in 2016

The Empowered Buisness

To move the needle in your organization in 2016, the first place to start is by asking thought-provoking questions. These (or comparable) questions can make the difference between a successful 2016 and a disappointing one. 7 Leadership Questions That Will Move The Needle in 2016. Let’s dig in! Let’s dig in!

BHAG 100
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The Supply Of Houses And Integration Of Refugees In Sweden

The Horizons Tracker

The study focuses on the Settlement Act, which was introduced in 2016 and ensures that municipalities receive refugees according to certain quotas. For instance, variance appears depending on the rural or urban nature of the municipality, or the state of the local housing market and previous experiences with refugees.

Long-term 121
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Christensen Featured in Interview about Marketing Theory

First Friday Book Synopsis

At the November First Friday Book Synopsis, Randy Mayeux will present Competing Against Luck: The Story of Innovation and Customer Choice, (New York: Harper, 2016)written by Clayton Christensen as the lead author, along with three others (Taddy Hall, Karen Dillon, and David S. The book focuses on marketing and consumer behavior.