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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 289
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August 2017 Leadership Development Carnival

Lead Change Blog

Welcome to the August 2017 edition of the Leadership Development Carnival! In the post, Jim explains, “With Baby Boomers marching steadily towards the retirement door, it’s time to take stock and reflect how we pass the torch to the next generations: Gen X and Gen Y, the latter generation having particular job market challenges.”

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April 2017 Leadership Development Carnival

Lead Change Blog

Welcome to the April 2017 edition of the Leadership Development Carnival! from BK Publishing for sponsoring the Lead Change Group (including this carnival) for April 2017. What unites them is their love of leadership and their ability to articulate their outstanding ideas. The Lead Change Group would also like to thank Eat That Frog!

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The Best Leadership Books of 2017

Leading Blog

It’s typically not the player with the highest market value. So that’s what we continue to get. And so teams choose the wrong people to lead them. They promote people with the wrong characteristics. What it takes to lead is not always what it seems. Blog Post ).

Books 261
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LeadershipNow 140: August 2017 Compilation

Leading Blog

Here are a selection of tweets from August 2017 that you might have missed: Two Questions You Need To Stop Obsessing Over by @PhilCooke. How Marketing Can Trick Our Brains via @INSEADKnowledge. The Courage to Deliver Difficult Messages by David Grossman. There’s One in Every Group (and How to Make Sure It’s You) by @ScottEblin.

Agility 159
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Here’s What Could Be in HTC’s ‘Vive 1.5’

Lead Change Blog

Samsung released their own PC VR headset, the Odyssey, at the end of 2017, which uses 1,440 × 1,600 displays; it’s feasible that HTC will use those same displays in a Vive 1.5. Over the course of 2017, Valve has been revealing information on ‘SteamVR Tracking 2.0’, Which New Display? SteamVR Tracking 2.0?

Software 410
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Marketing After the Purchase: 4 Emails to Educate Your Customer (Jill Schiefelbein)

Let's Grow Leaders

Yet many digital marketers stop communicating once their marketing is successful and a purchase is made. If you’re not taking this opportunity to extend your marketing, you’re missing a potential gold mine. Remember, once your marketing is successful you still have a lot of work to do. You can never stop paying attention.

Education 180