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Introducing AI Marketing Automation: What It Is And Why Your Business Needs It

Tanveer Naseer

AI adoption has more than doubled since its inception in 2017 when it first entered the realm of marketing. In just six years, businesses have learned to use this technology to speed up their processes and enhance profits. Process automation is the most widespread use of AI today, particularly as. Click to continue reading

Marketing 130
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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 280
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Influencer Marketing: Five Strategies for Social Media Success

Strategy Driven

Social media marketing. As for getting it right with social media, there’s one tactic that has emerged as a powerful weapon: influencer marketing. This is evidenced by the following statistic : In 2023, over 80% of marketers had a budget dedicated solely to influencer marketing. Back in 2017, it was just 37%.

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LeadershipNow 140: August 2017 Compilation

Leading Blog

Here are a selection of tweets from August 2017 that you might have missed: Two Questions You Need To Stop Obsessing Over by @PhilCooke. How Marketing Can Trick Our Brains via @INSEADKnowledge. The Courage to Deliver Difficult Messages by David Grossman. There’s One in Every Group (and How to Make Sure It’s You) by @ScottEblin.

Agility 157
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April 2017 Leadership Development Carnival

Lead Change Blog

Welcome to the April 2017 edition of the Leadership Development Carnival! from BK Publishing for sponsoring the Lead Change Group (including this carnival) for April 2017. What unites them is their love of leadership and their ability to articulate their outstanding ideas. The Lead Change Group would also like to thank Eat That Frog!

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The Vital Secondary Market For Innovation

The Horizons Tracker

Indeed, it’s believed that around 30% of all patents granted between 1994 and 2017 were sold at least once by 2020. This highlights a robust secondary market for innovation, yet research from the Stanford Graduate School of Business suggests that this market is often overlooked when we think of innovation.

Marketing 124
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August 2017 Leadership Development Carnival

Lead Change Blog

Welcome to the August 2017 edition of the Leadership Development Carnival! In the post, Jim explains, “With Baby Boomers marching steadily towards the retirement door, it’s time to take stock and reflect how we pass the torch to the next generations: Gen X and Gen Y, the latter generation having particular job market challenges.”