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Introducing AI Marketing Automation: What It Is And Why Your Business Needs It

Tanveer Naseer

AI adoption has more than doubled since its inception in 2017 when it first entered the realm of marketing. In just six years, businesses have learned to use this technology to speed up their processes and enhance profits. Process automation is the most widespread use of AI today, particularly as. Click to continue reading

Marketing 130
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The Vital Secondary Market For Innovation

The Horizons Tracker

Indeed, it’s believed that around 30% of all patents granted between 1994 and 2017 were sold at least once by 2020. This highlights a robust secondary market for innovation, yet research from the Stanford Graduate School of Business suggests that this market is often overlooked when we think of innovation.

Marketing 124
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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 280
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The Best Leadership Books of 2017

Leading Blog

Hess and Katherine Ludwig Smart technologies will become ubiquitous, invading and changing many aspects of our professional and personal lives and in many ways challenging our fundamental beliefs about success, opportunity, and the American Dream. It’s typically not the player with the highest market value. New skills will be needed.

Books 253
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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a business, the challenge is how to best use this technology to promote ideas and products.

Brand 300
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Investing In Robots Can Cause Profits To Fall

The Horizons Tracker

The study analyzed industry data spanning from 1995 to 2017 in the UK and 24 other European countries. Companies often embrace robotic technologies initially to cut costs through process innovation. This strategic shift allows them to gain a competitive advantage by differentiating themselves from their rivals in the market.

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Are College Degree Still Valuable?

The Horizons Tracker

Our cost-benefit analysis finds that on average a college degree offers better returns than the stock market,” the researchers explain. When divided into three intervals, the rates of return dipped from 10.12% for women and 9.33% for men in 2009-12 to 9.48% and 8.83%, respectively, in 2017-20.